top of page



Summer Poletti
4 days ago10 min read
The B2B Sales Hiring Trap: Why Finding the Right Fit Matters More Than You Think
Hiring the wrong salesperson is more than just a bad quarter. It’s a financial, operational, and cultural setback.
0 views0 comments

Summer Poletti
Feb 310 min read
8 Hidden Barriers in Your Sales Process That Are Holding Back Your B2B Revenue Growth
"You're your own worst enemy." Is a cliche, but do you ever feel like it rings true? And I'm not talking about the post new year...
0 views0 comments


Summer Poletti
Jan 278 min read
Saying No Strategically: Protecting Your Brand and Fostering Organizational Alignment
I bet anyone who has worked for or ran a growth stage business can relate to this. Ever felt stretched thin because you've got a huge...
2 views0 comments


Summer Poletti
Jan 124 min read
Uncovering Hidden Barriers to Organizational Alignment: The Small Fixes That Make Big Impacts
When we think about organizational alignment, it’s easy to focus on grand strategies and sweeping visions. But often, it’s the small,...
3 views0 comments

Summer Poletti
Jan 610 min read
Organizational Alignment: 6 Hacks to Unlock Growth in 2025
What is organizational alignment, why does it matter, how can you tell is you're misaligned, and most importantly, how can you address?
2 views0 comments


Summer Poletti
Dec 27, 20246 min read
Best of 2024: A Year of Growth and Discovery
Earlier this month, we revisited my favorite hidden gems, now it's your turn. This blog revisits your favorite content from 2024, with...
2 views0 comments


Summer Poletti
Dec 13, 20244 min read
You Can’t Achieve Your B2B Sales Goals with ChatGPT (But You Can Partner With It)
Key Takeaways and Context 2024 has been the year of AI experimentation in B2B sales, but 2025 will be the year of strategic...
2 views0 comments


Summer Poletti
Dec 13, 20244 min read
AI in B2B Sales: Where We Stand in the Journey
2024 has been a transformative year—not just for AI in B2B sales but for the way leaders like you are approaching growth, alignment, and...
3 views0 comments


Summer Poletti
Dec 5, 20246 min read
Strategic Partnerships: The Cornerstone of Revenue Growth Strategies in 2025
As the B2B landscape continues to evolve, businesses must adopt forward-thinking strategies to stay competitive. In my recent blog and...
3 views0 comments


Summer Poletti
Dec 2, 20249 min read
Hiring Top Sales Talent for 2025: What Leaders Need to Know
As you start preparing for 2025, it's time to take a hard look at sales hiring - you definitely don't want your revenue team and growth...
12 views0 comments


Summer Poletti
Nov 27, 20247 min read
2025 B2B Predictions: 6 Things Future-Focused Businesses Will Master
As we look ahead to 2025, one thing is clear: the businesses that thrive won’t just focus on short-term gains—they’ll position themselves...
3 views0 comments


Summer Poletti
Nov 1, 20248 min read
What I’ve Learned After Launching My Podcast (And How You Can Skip the Hard Parts)
When I first decided to launch The C-Suite Sidekick , I wasn’t sure if the world really needed another podcast. But after producing...
18 views0 comments


Summer Poletti
Oct 15, 20243 min read
How to Find a Good B2B Salesperson: Steal 6 Tips From Me
As we head into hiring season, it's crucial to focus on finding the right B2B salesperson who will not only meet but exceed your...
3 views0 comments


Summer Poletti
Oct 15, 20244 min read
How to Hit Your 2024 B2B Sales Goals and Set Yourself Up for 2025 Success: Expert Pipeline Strategies
As we approach the end of the year, it's crucial to focus on healthy sales pipeline management. The fourth quarter brings its own set of...
3 views0 comments


Summer Poletti
Oct 15, 20244 min read
5 AI-Powered Strategies to Close B2B Sales and Fill Your Pipeline for Q1 2025
As we head into the crucial fourth quarter, it's essential to leverage AI-powered strategies to close your deals and build a robust...
3 views0 comments


Summer Poletti
Oct 3, 20247 min read
You Can't Achieve Your B2B Sales Goals With ChatGPT
...Alone With AI tools like ChatGPT readily available, it’s easy to think you can handle content creation yourself. Why wouldn’t you?...
6 views0 comments


Summer Poletti
Sep 17, 20244 min read
Why Your B2B Sales Deals Are Stalled - And How to Fix Them
As we approach the end of the fiscal year, it's crucial to ensure your sales pipeline is healthier than ever. This blog focuses on...
3 views0 comments


Summer Poletti
Sep 16, 20243 min read
7 Strategies for Marketing Conferences in 2024
As we gear up for conference season, it’s essential to hone in on our trade show strategies to make the most of every opportunity. Trade...
2 views0 comments


Summer Poletti
Aug 15, 20243 min read
December 31 Will Be Here Before You Know It, 4 B2B Sales Strategies to Help You Finish the Year Strong
As we slog through the dog days of summer, it’s crucial to focus on strategies to help you finish the year strong. In the B2B sales...
2 views0 comments


Summer Poletti
Aug 5, 20243 min read
B2B Summer Sales: Maybe You Need a Break Too
Feeling the Summertime B2B Sales Burnout? You're Not Alone As we dive into the heart of summer, it's not just your prospects who might...
1 view0 comments
bottom of page