Great question—and no, it’s not just jargon.

To us, alignment means that sales, marketing, customer success, and leadership are all rowing in the same direction: toward the company’s biggest revenue goals. Misalignment often shows up as finger-pointing, inconsistent messaging, stalled deals, or client churn—and fixing it is what unlocks real, sustainable growth.

It’s not about fluff or feel-good team building. It’s about driving measurable results with a clear strategy and connected execution.

You get strategic thinking and hands-on support. I sit at the intersection of fractional sales leadership, strategic advisor, and trusted partner. I don’t just drop in with a deck and leave.

Think of me as your “revenue sidekick”—I help you spot what’s broken, fix what matters, and build systems your team can sustain.

Clients say I bring the clarity of a coach, the structure of a revenue leader, and the empathy of someone who’s been in their shoes (because I have).