Because growth is my thing, I get this question. A lot. And it's nuanced because what works for me might not work for you, but I'm an open book, so let's go. And first let's acknowledge that it's harder than it used to be. What You’ll Learn in This Post Why most early-stage outreach fails (and how to fix it) The 3 highest-converting lead sources in my business today How I use second-degree networks without spamming anyone What I stopped doing to save time and still grow How I

Heads of finance, human resources, product, and service/delivery - all of them are responsible for a piece of growth. And they have valuable perspectives that founders and revenue leaders need to hear. But here’s the thing, they don’t want to get on camera. So that’s what the newsletter series is all about. Featuring insights and perspectives from the quiet operators who would prefer to fill out a form and be on their way.

After running this practice for 18 months, I've got plenty of hard-won lessons. If you've started to envision what your next-act career might look like, you've considered working with a fractional exec, or you're just plain curious, this one's for you!

When Jenny Kay Pollock , co-founder and co-CEO of Women x AI, asked me to jump on a panel about the intersection f AI and sales, I was...

For growth-stage CEOs who’ve read the gloomy forecasts and still plan to beat their goals. Be real about what can actually close this...

Sales Quotas Are Missed More Often Than You Think. Only about 4 in 10 software sales reps are hitting their quotas in 2025, and even fewer are exceeding them. In Q4 of last year, average attainment clocked in at just 43%. And that's just this year alone - think about those shortfalls compounding over the next several years. There are many reasons that most sales pros are missing quota, but today we're going to focus on a relatively easy thing you can control: hiring.

Social media is an important tool leveraged by the most successful salespeople. LinkedIn is the best social platform for B2B. The LinkedIn user experience sucks and isn't getting any better. So how can the smartest Owners, Leaders and Operators leverage social selling that's effective and doesn't become their full-time job?

The biggest trends I've noticed that are affecting B2B sales teams, and strategic actions you can take now to help close out your year strong.

What makes B2B sales powerful is the relationships built by your human sellers. We're going to focus on making them as efficient as possible, without losing that human touch.

If You’ve Ever Heard a CEO Say “Marketing Doesn’t Work,” This Is for You It’s easy to dismiss that kind of statement as old-school...

AI is automating the routine. That means your edge is now in nuance. Think about it - your ability to sense hesitation, to read the room, to understand why a buyer might nod politely through your demo only to disappear immediately.

Culture isn't just a buzzword. It’s not what you write in your mission statement or core values. It’s how your team makes decisions when no one is watching. Especially in fast-moving orgs, where not every call or conversation gets reviewed, culture becomes the operating system, it's the bedrock upon which sustainable growth is built.

What if this isn’t a rough patch? What if volatility is just how it is now? The boldest leaders I work with aren’t hunkering down,...

Klarna and Duolingo made bold moves to go “AI-first.” Both prioritized cost savings and speed—focusing on short-term gains and shareholder optics. What they didn’t fully consider was the long-term impact: on buyer experience, employee trust, brand reputation, and operational consistency.

Most people think product market fit is something you find by testing product features or chasing growth signals. But in my experience what actually gets you there is alignment. Internal clarity, shared ownership, and a company that behaves like it understands the buyer at every stage.

When I launched my podcast, I had a clear vision: Bring on smart founders and operators. Lift their voices. Draw out insights my audience...

What a kid-focused AI startup can teach us about efficient growth in B2B tech In startups and growth-stage businesses, especially...

Everyone’s talking about AI like it’s the main event. It’s not. It’s a tool. Definitely a powerful one if you know how to use it. If you...

In B2B companies, especially at the growth stage, messaging often plays it too safe. We try to sound credible. Smart. Worthy of trust. We don't want to turn anyone off. But somewhere along the way, the message becomes so neutral, so “all things to all people,” that it stops working altogether.

None are where the CEO wants them to be. And because these teams aren’t talking, no one connects the dots.