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The Art of Strategic Conversation Design
The real magic happened after I had a couple of panels under my belt. I realized I wasn't just hosting conversations; I was facilitating strategic connections. My collaborators have started calling me a "super connector," and I began to understand why: I have a natural gift for pattern recognition. When I hear someone describe a challenge I've heard from another connection, I instinctively want to put them together. Especially if they're working on similar problems, share the
Summer Poletti
May 177 min read


Revenue Remix podcast at (Almost) Two Years: What Changed, What I Learned, and What's Coming
If you're new here, welcome. I document the Revenue Remix podcast journey every six months or so because I built this show with intention, and I think watching strategy evolve in real time is more useful than any "how to start a podcast" guide you'll find online. The show launches its second year in July. This update covers what's happened since December: the good, the uncomfortable, and the evolution I'm already smelling coming this summer.
Summer Poletti
May 1311 min read


2 Years in: The Expensive Lessons No One Else Talks About
You know what a Hope Plan is, right? It's when you hope the people refer someone. Hope your partners reciprocate. Hope the content converts. Hope the LinkedIn lurkers finally DM you. Hope that people remember you. Hope that when they need what you have they find you. Hope that the person you hire can fix your shit. Hope is not a strategy, and I know that. But turns out that's what I bet my 2025 on.
Summer Poletti
Apr 410 min read


Top Stealable Revenue Insights from 2025
28 tactics from Revenue Remix you can copy straight into your 2026 plan If you lead revenue, you don’t need more theory — you need lines you can steal for your next planning deck, sales training, or board update. So I pulled the 28 most “stealable” tactics from Revenue Remix in 2025 — the lines that made founders pause, screenshot, or send episodes to their teams. Think of this as your 2026 revenue cheat sheet: Copy, paste, adapt, implement. Section 1: The AI-First GTM Revolu
Summer Poletti
Dec 30, 20258 min read


How a Thrift Store Mic and a Rebel Brand Built a Top Revenue Podcast
I wasn't famous and I don't have ex-Google or Yale pedigree. So when I decided to launch Revenue Remix Podcast as a marketing arm for my practice, people did not line up to be interviewed. And not even my mom listened (retired pre-k educator she has no clue what I do.) If you're new here or have ever thought of starting your own podcast, I document the journey every 6 months or so, check out these two posts that go through the early, messy stages. I last documented this journ
Summer Poletti
Dec 9, 20253 min read


Stop Wasting Time and Money Blogging!
Did I really write a blog about not blogging? You bet! This is all about the evolution of B2B marketing. I've been around long enough to remember that marketers didn't always blog. It was something B2B adopted in order to boost Google search results. Google was giving preferential treatment to sites with fresh new info instead of brands who built a "set it and forget it" site. It's been 15-20 years of regular blogging in order to drive traffic to your website. And frankly, a
Summer Poletti
Nov 20, 20253 min read


My 4Q 2025 Lead Generation Strategy: What’s Working Right Now
Because growth is my thing, I get this question. A lot. And it's nuanced because what works for me might not work for you, but I'm an open book, so let's go. And first let's acknowledge that it's harder than it used to be. What You’ll Learn in This Post Why most early-stage outreach fails (and how to fix it) The 3 highest-converting lead sources in my business today How I use second-degree networks without spamming anyone What I stopped doing to save time and still grow How I
Summer Poletti
Oct 30, 20254 min read


Revenue Growth is Never Just Sales
Heads of finance, human resources, product, and service/delivery - all of them are responsible for a piece of growth. And they have valuable perspectives that founders and revenue leaders need to hear.
But here’s the thing, they don’t want to get on camera.
So that’s what the newsletter series is all about. Featuring insights and perspectives from the quiet operators who would prefer to fill out a form and be on their way.
Summer Poletti
Oct 16, 20253 min read


18 Months in my Practice: Lessons From the Trenches
After running this practice for 18 months, I've got plenty of hard-won lessons. If you've started to envision what your next-act career might look like, you've considered working with a fractional exec, or you're just plain curious, this one's for you!
Summer Poletti
Sep 30, 20256 min read


Women × AI + Sales: Three Voices, One Big Shift
When Jenny Kay Pollock , co-founder and co-CEO of Women x AI, asked me to jump on a panel about the intersection f AI and sales, I was...
Summer Poletti
Sep 7, 20252 min read


90-Day Revenue Sprint: Finish 2025 Strong Without Blowing Up Your Team
For growth-stage CEOs who’ve read the gloomy forecasts and still plan to beat their goals. Be real about what can actually close this...
Summer Poletti
Sep 3, 20254 min read


Hiring B2B Sales Talent for 2025 Year-End Growth
Sales Quotas Are Missed More Often Than You Think. Only about 4 in 10 software sales reps are hitting their quotas in 2025, and even fewer are exceeding them. In Q4 of last year, average attainment clocked in at just 43%. And that's just this year alone - think about those shortfalls compounding over the next several years. There are many reasons that most sales pros are missing quota, but today we're going to focus on a relatively easy thing you can control: hiring.
Summer Poletti
Jul 31, 202510 min read


The State of Social Selling in 2025
Social media is an important tool leveraged by the most successful salespeople. LinkedIn is the best social platform for B2B. The LinkedIn user experience sucks and isn't getting any better. So how can the smartest Owners, Leaders and Operators leverage social selling that's effective and doesn't become their full-time job?
Summer Poletti
Jul 17, 20256 min read


2025 Mid-Year Review - 4 B2B Trends + Strategic Actions
The biggest trends I've noticed that are affecting B2B sales teams, and strategic actions you can take now to help close out your year strong.
Summer Poletti
Jul 13, 20256 min read


Using AI in B2B Sales: Get Started or Get Left Behind
What makes B2B sales powerful is the relationships built by your human sellers. We're going to focus on making them as efficient as possible, without losing that human touch.
Summer Poletti
Jul 3, 20257 min read


If You Don’t Trust Marketing, Your Whole GTM Motion Suffers
If You’ve Ever Heard a CEO Say “Marketing Doesn’t Work,” This Is for You It’s easy to dismiss that kind of statement as old-school...
Summer Poletti
Jun 17, 20254 min read


If You Think You're Losing B2B Sales on Price, Think Again.
AI is automating the routine. That means your edge is now in nuance. Think about it - your ability to sense hesitation, to read the room, to understand why a buyer might nod politely through your demo only to disappear immediately.
Summer Poletti
Jun 11, 20255 min read


Corporate Culture First, Then Alignment: Why Your Revenue Strategy Depends on Trust
Culture isn't just a buzzword. It’s not what you write in your mission statement or core values. It’s how your team makes decisions when no one is watching. Especially in fast-moving orgs, where not every call or conversation gets reviewed, culture becomes the operating system, it's the bedrock upon which sustainable growth is built.
Summer Poletti
Jun 2, 20255 min read


What if Volatility and Uncertainty are Here to Stay? Learn What Strategic Leaders Are Doing Right Now
What if this isn’t a rough patch? What if volatility is just how it is now? The boldest leaders I work with aren’t hunkering down,...
Summer Poletti
May 27, 20255 min read


AI-First Isn’t the Flex You Think It Is: Lessons Growth-Stage Businesses Can Learn From the Klarna and Duolingo Mess
Klarna and Duolingo made bold moves to go “AI-first.” Both prioritized cost savings and speed—focusing on short-term gains and shareholder optics. What they didn’t fully consider was the long-term impact: on buyer experience, employee trust, brand reputation, and operational consistency.
Summer Poletti
May 19, 20258 min read
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