Did I really write a blog about not blogging? You bet! This is all about the evolution of B2B marketing. I've been around long enough to remember that marketers didn't always blog. It was something B2B adopted in order to boost Google search results. Google was giving preferential treatment to sites with fresh new info instead of brands who built a "set it and forget it" site. It's been 15-20 years of regular blogging in order to drive traffic to your website. And frankly, a

Because growth is my thing, I get this question. A lot. And it's nuanced because what works for me might not work for you, but I'm an open book, so let's go. And first let's acknowledge that it's harder than it used to be. What You’ll Learn in This Post Why most early-stage outreach fails (and how to fix it) The 3 highest-converting lead sources in my business today How I use second-degree networks without spamming anyone What I stopped doing to save time and still grow How I

Heads of finance, human resources, product, and service/delivery - all of them are responsible for a piece of growth. And they have valuable perspectives that founders and revenue leaders need to hear. But here’s the thing, they don’t want to get on camera. So that’s what the newsletter series is all about. Featuring insights and perspectives from the quiet operators who would prefer to fill out a form and be on their way.

After running this practice for 18 months, I've got plenty of hard-won lessons. If you've started to envision what your next-act career might look like, you've considered working with a fractional exec, or you're just plain curious, this one's for you!