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Most B2B Partner Programs Have a Middle Problem, Here's How I Solve That
The partner ladder is a tiered system for organizing, managing, and advancing partner relationships based on actual behavior, not stated intention.
Summer Poletti
Jun 285 min read


The $150K TO $500K Sales Hiring Gamble Nobody Talks About Until They Lose
Base salary for a B2B sales rep averages around $75K, with total comp including commission landing around $131K. Add 30% for benefits and payroll taxes. You're at $170K before they've had a single customer conversation. Then add recruiting costs, training, onboarding time, and the internal bandwidth you pull away from everything else to get this person functional.
Summer Poletti
Jun 218 min read


The Art of Strategic Conversation Design
The real magic happened after I had a couple of panels under my belt. I realized I wasn't just hosting conversations; I was facilitating strategic connections. My collaborators have started calling me a "super connector," and I began to understand why: I have a natural gift for pattern recognition. When I hear someone describe a challenge I've heard from another connection, I instinctively want to put them together. Especially if they're working on similar problems, share the
Summer Poletti
May 177 min read


Revenue Remix podcast at (Almost) Two Years: What Changed, What I Learned, and What's Coming
If you're new here, welcome. I document the Revenue Remix podcast journey every six months or so because I built this show with intention, and I think watching strategy evolve in real time is more useful than any "how to start a podcast" guide you'll find online. The show launches its second year in July. This update covers what's happened since December: the good, the uncomfortable, and the evolution I'm already smelling coming this summer.
Summer Poletti
May 1311 min read
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