Most CEOs Hire Sales to Fix a Problem That Sales Can't Solve.
Most CEOs who come to us are about to make a $150k+ bet on sales hiring, and they're not 100% sure the plan is going to work.
And sometimes they've already pulled the trigger.
Hiring a salesperson to fix a growth problem feels logical. If revenue is stuck, add someone whose job is to unstick it. Sales hiring also feels like the right move when planning next-level growth; bring someone on board whose whole job is to unlock gorwth.
But salespeople can only sell what the underlying system can support. If the foundation has gaps: misaligned marketing, partnerships that don't produce pipeline, a customer success function that loses what sales wins, sales hires can't fix any of that. They just make the gaps more expensive.
The CEOs we work with aren't failing. Their revenue is real, their product works, and their team is capable. What's missing is the structure underneath, the part that makes growth repeatable without depending on heroics or headcount.
That's what we build.
We Build Systems, Not Dependencies.
Most revenue engagements focus on one function. Rise of Us works across the entire revenue engine — marketing, sales, partnerships, and customer success — because revenue problems are rarely confined to one place.
Our engagements start with a Revenue Engine Diagnostic, a paid assessment designed to determine whether your revenue challenge is a capacity problem (you need more people) or a system problem (the pieces aren't working together).
From there, we work alongside your team through a Revenue RISE Retainer, a high-context engagement where we don't just recommend what to do, we help you build it. The goal isn't to make you dependent on us. The goal is to install the capability so your team can run it without us.
Some clients stay on a $500/month Maintenance Retainer after the core work is done, but most don't need to. That's by design.
Operator-Led, Not Consultant-Led.
Rise of Us is led by someone who has been in the operator seat, not just advised on it. We know what works because we've done it, not because we read about it.
When you work with Rise of Us, you're working with someone who has run revenue functions at growth-stage companies, survived distressed asset sales, coached CEOs, and started a company from scratch. That's not consultant experience. That's operator experience.
The right time to call is before the hire gets made.
My Story
Why I work differently.
Story One: Early in this business, I had a familiar experience that shaped the core of how I work. I realized I needed help and hired a consulting firm to help me grow. Ten months later, they were still strategizing and planning. Not a single outreach. Not one appointment. A year in I got literally $0 ROI because they were so slow. I know exactly what that feels like, and it's why I work differently. Every engagement starts with finding where to concentrate first. Early momentum isn't a bonus. It's the point. I build the rest of the system in parallel, not instead. You don't have 10 months. And neither do I.
Story Two: When I first left corporate to do coaching a mentor told me to get entrenched in client organizations and hope they forgot I wasn't a real team member. Stick around as long as possible. It felt wrong. I've spent my career inside scaling orgs. I know what it looks like when a consultant overstays their welcome. I do the opposite. You get what you need. Then I leave. You keep everything we built.
Today, I work with growth-stage CEOs who need someone who's been in the seat, not just studied it. I also produces and host Revenue Remix, a podcast exploring revenue strategy, leadership, and the realities of scaling B2B companies.
The Backstory
I spent the bulk of my corporate career running revenue operations inside growth-stage B2B companies (mostly SaaS, fintech, and professional services firms) navigating the messy middle between startup and scale. I have held roles across service/delivery, marketing, sales, customer success, and partnerships, which means I understands how these functions need to work together, not in isolation. I've built go-to-market strategies, launched products, scaled teams, and navigated the kind of operational chaos that comes with high-growth environments.
My career took an unexpected turn during COVID when my employer was hit by external fraud, leading to a distressed asset sale. I stayed on as President to help stabilize the business, protect jobs, and transition to new ownership. It was the kind of high-stakes operational work most consultants never touch.
After that, I moved into coaching, thinking it would be a natural second-act career. But coaching felt incomplete. No amount of coaching could address internal misalignment, lack of strategy, or repeatable processes. I saw the same structural challenges across industries. Smart CEOs investing in solutions that couldn't move the needle because the underlying system wasn't built to scale.
So I tried something else: I co-founded a fintech startup, took it to MVP, and learned firsthand what it takes to build a company from the ground up. When that partnership dissolved, I realized I had something most consultants don't; operator experience across every stage of the revenue engine, plus the founder mindset to build systems, not just strategies.
That's when Rise of Us was born.
I realized with advancement in AI and automation I didn't need a team or large budget. I famously launched the company with a $50/month tech stack, a clear positioning strategy, and a commitment to running it like the kind of company I'd always worked for. Professional, structured, and built to last.
Why I built a framework
After nearly one year in business I saw enough of the same gaps and patterns that I knew I could systemize my work. It would make each build a little easier and faster. I still customize each tool, framework, playbook, and GPT for every client. But I follow the same process internally. My clients don't care about what the process is, they just care that I have one. For the curious it's Revenue R.I.S.E. (Reveal, Influence, Systemize. Expand.)
What It's Like to Work With Us
Curious what we actually do? Check out Services or Case Studies
Know someone about to make an expensive gamble with sales hiring? Send them here first.