What makes B2B sales powerful is the relationships built by your human sellers. We're going to focus on making them as efficient as possible, without losing that human touch.

If You’ve Ever Heard a CEO Say “Marketing Doesn’t Work,” This Is for You It’s easy to dismiss that kind of statement as old-school...

Klarna and Duolingo made bold moves to go “AI-first.” Both prioritized cost savings and speed—focusing on short-term gains and shareholder optics. What they didn’t fully consider was the long-term impact: on buyer experience, employee trust, brand reputation, and operational consistency.

Everyone’s talking about AI like it’s the main event. It’s not. It’s a tool. Definitely a powerful one if you know how to use it. If you...

In B2B companies, especially at the growth stage, messaging often plays it too safe. We try to sound credible. Smart. Worthy of trust. We don't want to turn anyone off. But somewhere along the way, the message becomes so neutral, so “all things to all people,” that it stops working altogether.

Right now, growth-stage businesses are at a crossroads. Buyer expectations have radically shifted, AI is changing the game, and sales...

I had planned to reassess these predictions in June, the economic landscape has shifted dramatically, demanding immediate attention.

Your competitors aren’t just using AI, they’re optimizing it. If your team isn’t actively integrating AI with human selling, you’re behind.

While we're talking about alignment, let's also explore aligning your revenue growth strategy with emerging technologies.

What I’ve Learned About Growth (The Hard Way) A lot of companies overcomplicate growth. They throw money at more sales hires, fancy...

Key Takeaways and Context 2024 has been the year of AI experimentation in B2B sales, but 2025 will be the year of strategic...

2024 has been a transformative year—not just for AI in B2B sales but for the way leaders like you are approaching growth, alignment, and...

As we look ahead to 2025, one thing is clear: the businesses that thrive won’t just focus on short-term gains—they’ll position themselves...

As we head into the crucial fourth quarter, it's essential to leverage AI-powered strategies to close your deals and build a robust...

...Alone With AI tools like ChatGPT readily available, it’s easy to think you can handle content creation yourself. Why wouldn’t you?...

Welcome back to our series on using AI in B2B sales. If you're new, catch up here . If you're familiar with my blog, you know the drill....

You're getting an extra topic this week because I’ve been exploring this issue, and I feel it’s important to share. How can sellers and...