I quietly assumed I'd get to shortcut the line because I know the cheat codes by now. Unlike my previous launches in which I ran the go-to-market motion, this business was sales strategy itself. A business built around my superpower, the problem I uniquely can solve, and the type of CEO who needs it most. It felt like it would be easier than my previous launches because I've seen this movie so many times. It wasn't. It still took two years to gain anything I could call real m

Base salary for a B2B sales rep averages around $75K, with total comp including commission landing around $131K. Add 30% for benefits and payroll taxes. You're at $170K before they've had a single customer conversation. Then add recruiting costs, training, onboarding time, and the internal bandwidth you pull away from everything else to get this person functional.

The real magic happened after I had a couple of panels under my belt. I realized I wasn't just hosting conversations; I was facilitating strategic connections. My collaborators have started calling me a "super connector," and I began to understand why: I have a natural gift for pattern recognition. When I hear someone describe a challenge I've heard from another connection, I instinctively want to put them together. Especially if they're working on similar problems, share the

If you're new here, welcome. I document the Revenue Remix podcast journey every six months or so because I built this show with intention, and I think watching strategy evolve in real time is more useful than any "how to start a podcast" guide you'll find online. The show launches its second year in July. This update covers what's happened since December: the good, the uncomfortable, and the evolution I'm already smelling coming this summer.

You know what a Hope Plan is, right? It's when you hope the people refer someone. Hope your partners reciprocate. Hope the content converts. Hope the LinkedIn lurkers finally DM you. Hope that people remember you. Hope that when they need what you have they find you. Hope that the person you hire can fix your shit. Hope is not a strategy, and I know that. But turns out that's what I bet my 2025 on.

I wasn't famous and I don't have ex-Google or Yale pedigree. So when I decided to launch Revenue Remix Podcast as a marketing arm for my practice, people did not line up to be interviewed. And not even my mom listened (retired pre-k educator she has no clue what I do.) If you're new here or have ever thought of starting your own podcast, I document the journey every 6 months or so, check out these two posts that go through the early, messy stages. I last documented this journ

Because growth is my thing, I get this question. A lot. And it's nuanced because what works for me might not work for you, but I'm an open book, so let's go. And first let's acknowledge that it's harder than it used to be. What You’ll Learn in This Post Why most early-stage outreach fails (and how to fix it) The 3 highest-converting lead sources in my business today How I use second-degree networks without spamming anyone What I stopped doing to save time and still grow How I

After running this practice for 18 months, I've got plenty of hard-won lessons. If you've started to envision what your next-act career might look like, you've considered working with a fractional exec, or you're just plain curious, this one's for you!

When I launched my podcast, I had a clear vision: Bring on smart founders and operators. Lift their voices. Draw out insights my audience could actually use. It just took a while to get there. To be clear, I know I'm not on the Joe Rogan journey to make millions as a podcaster. It seemed like a great marketing tool that fits with my mission to collaborate with others and not market or sell in a way that feels fluffy or sales-y. Lift others' voices while also getting some eyeb

What I’ve Learned About Growth (The Hard Way) A lot of companies overcomplicate growth. They throw money at more sales hires, fancy...

When I first decided to launch The C-Suite Sidekick, I wasn’t sure if the world really needed another podcast. But after producing twenty episodes and building consistency, I’ve realized that there is a unique niche for what I bring to the table. Now, people are asking me about my process, my tech stack, and what I’ve learned along the way. If you missed the first post and you want to dig into why I did this and. most importantly, what's in it for you, you can read up here. I

If you're impatient like I am, go ahead and skip right to what's in it for you. I am an avid listener of podcasts. I used to work a hybrid job, reporting to the office twice per week. A 150-mile roundtrip, which in Southern California, took anywhere from 3 to 5 1/2 hours. And when I ran my own business I often worked my shop alone all day, with few visitors on slow days. Plenty of time to listen and learn. Business, news, comedy, murder investigations. I've consumed a lot of