You know what a Hope Plan is, right? It's when you hope the people refer someone. Hope your partners reciprocate. Hope the content converts. Hope the LinkedIn lurkers finally DM you. Hope that people remember you. Hope that when they need what you have they find you. Hope that the person you hire can fix your shit. Hope is not a strategy, and I know that. But turns out that's what I bet my 2025 on.

I wasn't famous and I don't have ex-Google or Yale pedigree. So when I decided to launch Revenue Remix Podcast as a marketing arm for my practice, people did not line up to be interviewed. And not even my mom listened (retired pre-k educator she has no clue what I do.) If you're new here or have ever thought of starting your own podcast, I document the journey every 6 months or so, check out these two posts that go through the early, messy stages. I last documented this journ

When I launched my podcast, I had a clear vision: Bring on smart founders and operators. Lift their voices. Draw out insights my audience could actually use. It just took a while to get there. To be clear, I know I'm not on the Joe Rogan journey to make millions as a podcaster. It seemed like a great marketing tool that fits with my mission to collaborate with others and not market or sell in a way that feels fluffy or sales-y. Lift others' voices while also getting some eyeb

What I’ve Learned About Growth (The Hard Way) A lot of companies overcomplicate growth. They throw money at more sales hires, fancy...

When I first decided to launch The C-Suite Sidekick, I wasn’t sure if the world really needed another podcast. But after producing twenty episodes and building consistency, I’ve realized that there is a unique niche for what I bring to the table. Now, people are asking me about my process, my tech stack, and what I’ve learned along the way. If you missed the first post and you want to dig into why I did this and. most importantly, what's in it for you, you can read up here. I

If you're impatient like I am, go ahead and skip right to what's in it for you. I am an avid listener of podcasts. I used to work a hybrid job, reporting to the office twice per week. A 150-mile roundtrip, which in Southern California, took anywhere from 3 to 5 1/2 hours. And when I ran my own business I often worked my shop alone all day, with few visitors on slow days. Plenty of time to listen and learn. Business, news, comedy, murder investigations. I've consumed a lot of