Sales Quotas Are Missed More Often Than You Think. Only about 4 in 10 software sales reps are hitting their quotas in 2025, and even fewer are exceeding them. In Q4 of last year, average attainment clocked in at just 43%. And that's just this year alone - think about those shortfalls compounding over the next several years. There are many reasons that most sales pros are missing quota, but today we're going to focus on a relatively easy thing you can control: hiring.

The biggest trends I've noticed that are affecting B2B sales teams, and strategic actions you can take now to help close out your year strong.

What makes B2B sales powerful is the relationships built by your human sellers. We're going to focus on making them as efficient as possible, without losing that human touch.

If You’ve Ever Heard a CEO Say “Marketing Doesn’t Work,” This Is for You It’s easy to dismiss that kind of statement as old-school...

AI is automating the routine. That means your edge is now in nuance. Think about it - your ability to sense hesitation, to read the room, to understand why a buyer might nod politely through your demo only to disappear immediately.

Culture isn't just a buzzword. It’s not what you write in your mission statement or core values. It’s how your team makes decisions when no one is watching. Especially in fast-moving orgs, where not every call or conversation gets reviewed, culture becomes the operating system, it's the bedrock upon which sustainable growth is built.

Most people think product market fit is something you find by testing product features or chasing growth signals. But in my experience what actually gets you there is alignment. Internal clarity, shared ownership, and a company that behaves like it understands the buyer at every stage.

What a kid-focused AI startup can teach us about efficient growth in B2B tech In startups and growth-stage businesses, especially...

Everyone’s talking about AI like it’s the main event. It’s not. It’s a tool. Definitely a powerful one if you know how to use it. If you...

None are where the CEO wants them to be. And because these teams aren’t talking, no one connects the dots.

The biggest threat to your growth isn't lack of capital, product-market fit, or pipeline growth. It's misalignment.

Growth isn’t about the biggest sales team, most creative marketing, or slickest product. It’s about being the most valuable. The real...

I had planned to reassess these predictions in June, the economic landscape has shifted dramatically, demanding immediate attention.

In a rapidly changing digital landscape, small businesses can't rely on organic search and social media reach alone.

B2B Conference season is right around the corner, and if you’re planning on showing up and gathering leads, you’re already leaving money on

Hiring the wrong salesperson is more than just a bad quarter. It’s a financial, operational, and cultural setback.

"You're your own worst enemy." Is a cliche, but do you ever feel like it rings true? And I'm not talking about the post new year...

As we look ahead to 2025, one thing is clear: the businesses that thrive won’t just focus on short-term gains—they’ll position themselves...

As we head into hiring season, it's crucial to focus on finding the right B2B salesperson who will not only meet but exceed your...

As we approach the end of the year, it's crucial to focus on healthy sales pipeline management. The fourth quarter brings its own set of...