Social media is an important tool leveraged by the most successful salespeople. LinkedIn is the best social platform for B2B. The LinkedIn user experience sucks and isn't getting any better. So how can the smartest Owners, Leaders and Operators leverage social selling that's effective and doesn't become their full-time job?

The biggest trends I've noticed that are affecting B2B sales teams, and strategic actions you can take now to help close out your year strong.

If You’ve Ever Heard a CEO Say “Marketing Doesn’t Work,” This Is for You It’s easy to dismiss that kind of statement as old-school...

AI is automating the routine. That means your edge is now in nuance. Think about it - your ability to sense hesitation, to read the room, to understand why a buyer might nod politely through your demo only to disappear immediately.

Culture isn't just a buzzword. It’s not what you write in your mission statement or core values. It’s how your team makes decisions when no one is watching. Especially in fast-moving orgs, where not every call or conversation gets reviewed, culture becomes the operating system, it's the bedrock upon which sustainable growth is built.

What if this isn’t a rough patch? What if volatility is just how it is now? The boldest leaders I work with aren’t hunkering down,...

Klarna and Duolingo made bold moves to go “AI-first.” Both prioritized cost savings and speed—focusing on short-term gains and shareholder optics. What they didn’t fully consider was the long-term impact: on buyer experience, employee trust, brand reputation, and operational consistency.

Most people think product market fit is something you find by testing product features or chasing growth signals. But in my experience what actually gets you there is alignment. Internal clarity, shared ownership, and a company that behaves like it understands the buyer at every stage.

What a kid-focused AI startup can teach us about efficient growth in B2B tech In startups and growth-stage businesses, especially...

In B2B companies, especially at the growth stage, messaging often plays it too safe. We try to sound credible. Smart. Worthy of trust. We don't want to turn anyone off. But somewhere along the way, the message becomes so neutral, so “all things to all people,” that it stops working altogether.

The biggest threat to your growth isn't lack of capital, product-market fit, or pipeline growth. It's misalignment.

Growth isn’t about the biggest sales team, most creative marketing, or slickest product. It’s about being the most valuable. The real...

Right now, growth-stage businesses are at a crossroads. Buyer expectations have radically shifted, AI is changing the game, and sales...

In a rapidly changing digital landscape, small businesses can't rely on organic search and social media reach alone.

While we're talking about alignment, let's also explore aligning your revenue growth strategy with emerging technologies.