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Summer Poletti

B2B Summer Sales: Maybe You Need a Break Too

Updated: Sep 17

Feeling the Summertime B2B Sales Burnout? You're Not Alone


a closeup of someone's forearm, with a "VIP festival" wristband. In the background are tall red and white letters that read "burnout"

As we dive into the heart of summer, it's not just your prospects who might need a break - you might too. In this mini-pod, we're tackling the topic of burnout in B2B sales. Feeling the heat already? Jump to the end for actionable tips. Need a sympathetic ear? Reach out for a quick chat.


Recognizing Burnout is Key to Overcoming It

B2B sales is demanding, and the pressure only intensifies during the summer months. You're chasing leads, trying to meet quotas, all while juggling vacations and a slower pace. It's no wonder 61% of sales professionals experience burnout at least once a year.


Food for thought: Burnout isn't just about feeling tired or stressed. It can manifest in physical symptoms like heaviness in your chest, irritability, and even fantasizing about quitting it all. If you're experiencing these signs, it's time to take action.


Your Assignment: Implement Burnout Prevention Strategies


Preventing burnout is easier said than done, but small daily habits can make a big difference. It's not a one-size-fits-all approach, so find what works for you. Need personalized advice? Book a quick chat with me to discuss strategies tailored to your situation.


Prioritize Breaks and Boundaries

In the hustle of B2B sales, it's easy to skip lunch, work 12-hour days, and check emails during vacation. But this non-stop grind is a recipe for disaster. Give yourself permission to take breaks, whether it's a quick walk outside or actually disconnecting during your time off.


a woman taking a break and playing with two young children, a boy and a girl. They are playing in the grassy area of a park.

Key Tactics for Preventing Burnout:
  1. Take genuine breaks throughout the day, even just for a few minutes

  2. Set boundaries around work hours and stick to them

  3. Plan your ideal week, including time for activities you enjoy

  4. Limit after-hours work and turn off notifications

  5. Establish a routine to mentally separate work from home life

Remember, crushing yourself isn't a badge of honor. It's unsustainable and ultimately harms your well-being and performance.


Pro Tip: If you're already feeling the weight of burnout, it's time for a real break. Take at least a week off, bookended by weekends. This means no laptop on the beach, no sneaking peeks at your email. Disconnect completely. I promise, the world won't end.


Action Steps:

  1. Assess your current state. Are you showing signs of burnout?

  2. Implement small daily habits to prevent burnout from taking hold.

  3. If you're already burnt out, plan a genuine break to recharge.

  4. When you return, reflect on the root causes of your burnout and strategize solutions.


Success Story:

I've been there. I once found myself fantasizing about escaping to a cabin in the woods, wondering why I kept returning to a miserable job. It wasn't until I took a real, disconnected vacation that I realized how burnt out I was. Coming back, I set better boundaries, delegated more, and rediscovered my passion for the work.


Need Help?

Burnout is serious, and you don't have to face it alone. If you need a compassionate, confidential sounding board, I'm here. I've been in your shoes and I'm committed to helping others navigate this challenging terrain. Book a quick chat and let's talk it out.


What's Next

Next week, we're digging into another B2B sales topic. As we head into the busy conference season, you won't want to miss our tips and tricks each week. Share with your network - we could all use a little more support.


AI Transparency: This blog was generated by an AI tool, CastMagic, which uses my podcast feed to generate other content for me. My podcast scripts are written by me, without the assistance of an AI tool. CastMagic helps me get more done with less.

 

Rise of Us is a practice run by Summer Poletti, focused on empowering B2B sales professionals to thrive. From individual coaching to team workshops, we provide the tools and perspective to help you rise above burnout and into your full potential. Reach out to learn how we can help you and your team level up.

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