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7 Things Every B2B CEO Needs to Know About BYOAI Use Inside Their Company (Before It Costs Them Deals)
Everyone’s talking about AI like it’s the main event. It’s not. It’s a tool. Definitely a powerful one if you know how to use it. If you...
Summer Poletti
May 5, 20259 min read


If Your B2B Messaging Isn't Repelling Anyone, You’re Doing it Wrong
In B2B companies, especially at the growth stage, messaging often plays it too safe. We try to sound credible. Smart. Worthy of trust. We don't want to turn anyone off. But somewhere along the way, the message becomes so neutral, so “all things to all people,” that it stops working altogether.
Summer Poletti
Apr 21, 20256 min read


Your Sales & Marketing Teams Are Misaligned. And Your Buyers Can Feel It
None are where the CEO wants them to be. And because these teams aren’t talking, no one connects the dots.
Summer Poletti
Apr 16, 20256 min read


The Leadership Mistake That’s Quietly Sabotaging Your Growth
The biggest threat to your growth isn't lack of capital, product-market fit, or pipeline growth. It's misalignment.
Summer Poletti
Apr 11, 20254 min read


The True Secret to B2B Revenue Growth: Identifying Client Needs and Serving Them Better Than Anyone Else
Growth isn’t about the biggest sales team, most creative marketing, or slickest product. It’s about being the most valuable. The real...
Summer Poletti
Apr 4, 20256 min read


Building Future-Ready Sales Teams: Why Growth-Stage Companies Can't Afford to Wait on AI Implementation
Right now, growth-stage businesses are at a crossroads. Buyer expectations have radically shifted, AI is changing the game, and sales...
Summer Poletti
Mar 26, 20254 min read


Updated 2025 Predictions: Immediate Actions for Future-Focused CEOs
I had planned to reassess these predictions in June, the economic landscape has shifted dramatically, demanding immediate attention.
Summer Poletti
Mar 25, 20256 min read


The Rise of Partnerships-First Growth: How Payro is Winning with Strategic Alliances
In a rapidly changing digital landscape, small businesses can't rely on organic search and social media reach alone.
Summer Poletti
Mar 18, 20258 min read


AI + HI: The Smart B2B Sales Playbook You Need to Succeed in 2025
Your competitors aren’t just using AI, they’re optimizing it. If your team isn’t actively integrating AI with human selling, you’re behind.
Summer Poletti
Mar 11, 20258 min read


Leveraging AI: The Secret to Faster Deals & Smoother B2B Sales Cycles
While we're talking about alignment, let's also explore aligning your revenue growth strategy with emerging technologies.
Summer Poletti
Mar 3, 20257 min read


How I Built a B2B Revenue Business on $50/Month (And Why It’s Relevant to You)
What I’ve Learned About Growth (The Hard Way) A lot of companies overcomplicate growth. They throw money at more sales hires, fancy...
Summer Poletti
Feb 26, 20259 min read


B2B Conference Season is Here: You Need These 8 Tactics That Will Drive Higher ROI
B2B Conference season is right around the corner, and if you’re planning on showing up and gathering leads, you’re already leaving money on
Summer Poletti
Feb 17, 202511 min read


The B2B Sales Hiring Trap: Why Finding the Right Fit Matters More Than You Think
Hiring the wrong salesperson is more than just a bad quarter. It’s a financial, operational, and cultural setback.
Summer Poletti
Feb 12, 202510 min read


8 Hidden Barriers in Your Sales Process That Are Holding Back Your B2B Revenue Growth
"You're your own worst enemy." Is a cliche, but do you ever feel like it rings true? And I'm not talking about the post new year...
Summer Poletti
Feb 3, 202510 min read


Saying No Strategically: Protecting Your Brand and Fostering Organizational Alignment
I bet anyone who has worked for or ran a growth stage business can relate to this. Ever felt stretched thin because you've got a huge...
Summer Poletti
Jan 27, 20258 min read


Uncovering Hidden Barriers to Organizational Alignment: The Small Fixes That Make Big Impacts
When we think about organizational alignment, it’s easy to focus on grand strategies and sweeping visions. But often, it’s the small,...
Summer Poletti
Jan 12, 20254 min read


Organizational Alignment: 6 Hacks to Unlock Growth in 2025
What is organizational alignment, why does it matter, how can you tell is you're misaligned, and most importantly, how can you address?
Summer Poletti
Jan 6, 202510 min read


Best of 2024: A Year of Growth and Discovery
Earlier this month, we revisited my favorite hidden gems, now it's your turn. This blog revisits your favorite content from 2024, with...
Summer Poletti
Dec 27, 20246 min read


You Can’t Achieve Your B2B Sales Goals with ChatGPT (But You Can Partner With It)
Key Takeaways and Context 2024 has been the year of AI experimentation in B2B sales, but 2025 will be the year of strategic...
Summer Poletti
Dec 13, 20244 min read


AI in B2B Sales: Where We Stand in the Journey
2024 has been a transformative year—not just for AI in B2B sales but for the way leaders like you are approaching growth, alignment, and...
Summer Poletti
Dec 13, 20244 min read
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