Top Stealable Revenue Insights from 2025
- Summer Poletti
- Dec 30, 2025
- 8 min read
28 tactics from Revenue Remix you can copy straight into your 2026 plan
If you lead revenue, you don’t need more theory — you need lines you can steal for your next planning deck, sales training, or board update.
So I pulled the 28 most “stealable” tactics from Revenue Remix in 2025 — the lines that made founders pause, screenshot, or send episodes to their teams.
Think of this as your 2026 revenue cheat sheet:
Copy, paste, adapt, implement.

Section 1: The AI-First GTM Revolution
Context: Your buyer is using AI whether you are ready or not. Traditional funnels and fluffy blogs are dead weight.
1. Make your world “AI-readable.”
Speaker: Panel / David Lee
Tactic:
89% of B2B buyers now use GenAI as a top discovery tool, so your first job is to make your website and assets “AI-readable” to show up in vendor shortlists.
How to steal it: Audit your homepage, pricing page, and one flagship case study for clarity. If an LLM (or a stranger) can’t quickly tell who you serve and why you win, rewrite.
2. Ditch fluff blogs for “foundational content.”
Speaker: David Lee
Tactic: Traditional SEO blogging is losing ROI fast. The move is to “ditch ‘fluff blogs,’ write ‘foundational content’ instead” that Large Language Models recognize as true expertise.
How to steal it: Pick 2–3 core topics and create deep, reference-worthy guides instead of 20 shallow posts.
3. Use AI to prep for discovery calls.
Speaker: Panel / Summer Poletti
Tactic: Use AI to prep for discovery calls — research the prospect, industry, and likely objections so your sales team doesn’t get left behind.
How to steal it: Build a simple pre-call AI prompt your reps run before every meeting.
4. Rank your options by effort vs ROI.
Speaker: Jenny Kay Pollock
Tactic: When working on strategy, use AI to rank options by level of effort and expected impact (ROI) so you can prioritize the smartest moves quickly.
How to steal it: For your 2026 roadmap, dump your ideas into an AI prompt and force a tiered ranking before you debate.
5. Don’t use AI as an excuse to cut your team.
Speaker: Jenny Kay Pollock
Tactic: Avoid making cuts when you implement AI; instead, up-level your team so they can move faster and get more done than the competition.
How to steal it: Reframe AI as “force multiplier” in your org — not “headcount reduction.” Train first, cut later (if at all).
6. Don’t go to market with an MVP.
Speaker: Nithya Subramaniam
Tactic: Do not go to market with a Minimum Viable Product; MVPs “might not be enough in today’s competitive market.”
How to steal it: For any 2026 launch, define the Minimum Valuable Experience instead of just MVP: what a buyer must see, feel, and achieve to say yes.
Section 2: Timeless Sales & Pipeline Health
Context: Tools change. The way deals get done… not so much.
7. Your biggest competitor is the status quo.
Speaker: Summer Poletti
Tactic: The biggest barrier in sales is the “status quo” — prospects often decide to stick with the familiar or do nothing.
How to steal it: Add “cost of doing nothing” to every discovery and proposal. Name the risk of staying put.
8. Use the “I was reviewing my notes…” callback.
Speaker: Summer Poletti
Tactic: To recover a missed question or step after a discovery call, use:
“I was reviewing my notes…” Then call or email with a smart follow-up question. You sound prepared, not scattered.
How to steal it: Build this into your post-call process. No more beating yourself up for what you forgot.
9. Start cold emails with a pain-point question.
Speaker: Summer Poletti
Tactic: Start cold outbound with a question that taps into a prospect’s pain points; buyers often perceive generic stats as made up.
How to steal it: Replace your first-line stat with: “Are you seeing X?” / “Does Y sound familiar right now?”
10. First outbound message = sell the conversation, not the product.
Speaker: Summer Poletti
Tactic: The first message in a cold campaign should only sell a quick conversation, not the full product.
How to steal it: Rewrite your opener to offer a 15–20 minute call with one very specific outcome, not a full pitch.
11. Old-school traits still win.
Speaker: Summer Poletti
Tactic: The best sales pros lean on timeless techniques: persistence, follow-up, consultative selling. “Trust and relationships are the core of successful sales.”
How to steal it: Track “meaningful follow-ups per opportunity” as a metric, not just activities logged.
12. Salespeople are loyal to their wallets.
Speaker: Summer Poletti
Tactic: “Salespeople are loyal to their wallets.”Financial incentives are the primary motivator.
How to steal it: Audit your comp plan against your 2026 strategy. If the math doesn’t drive the behavior you want, no amount of culture will fix it.
13. Back into your annual sales goal weekly.
Speaker: Greg Javins
Tactic: To succeed in sales, set your annual goal, back into a detailed weekly plan, and hold yourself accountable to that minimum weekly plan.
How to steal it: Make every AE write their own weekly “minimum plan” math instead of just signing off on the quota slide.
Section 3: Operational Alignment, Strategy & Financial Health
Context: Revenue isn’t just sales. It’s how you make decisions, structure your team, and protect your downside.
14. Fall in love with your buyer, not your product.
Speaker: Summer Poletti
Tactic: “Fall in love with your buyer, not your product” — or your idea becomes an expensive hobby.
How to steal it: In your next roadmap review, ask: “What did our buyers explicitly ask for?” and kill anything that doesn’t have a clear tie.
15. Make the “real founder shift.”
Speaker: Saumya Bhatnagar
Tactic: Founders must make the “real founder shift: moving from building cool products to building revenue.”
How to steal it: Add revenue impact as a gate to your product backlog. Cool doesn’t ship unless it also sells.
16. Bad data silently kills growth.
Speaker: Saumya Bhatnagar
Tactic: Bad data silently kills growth; AI won’t save your pipeline if you rely on bad data or the “danger of ‘set it and forget it’ automations.”
How to steal it: Pick one system (CRM, billing, CS) and clean the data before you add another tool.
17. Treat uncertainty as the new norm.
Speaker: David Lee
Tactic: Market volatility and uncertainty should be seen as a “new norm”, requiring cautious boldness and ongoing strategic planning.
How to steal it: Plan scenarios, not fantasies. Best / base / worst — and what you’ll do in each.
18. Stuck? Do something different on purpose.
Speakers: Andrew Lopez / Brian Montes
Tactic: If you’re feeling “stuck” in growth, the solution is often to “do something different”, which forces you to separate founder fatigue from real bottlenecks.
How to steal it: Choose one lever (pricing, packaging, outreach, ICP) and deliberately change it for 90 days.
19. Align leaders + build a partner program.
Speaker: Summer Poletti
Tactic: Align department leaders and leverage a strong partner program to achieve profitable growth without increasing headcount.
How to steal it: Set one shared 2026 revenue goal across Sales/Marketing/CS and one partner-sourced pipeline target.
20. Force cross-department collaboration.
Speakers: Summer Poletti / David Lee
Tactic: Leadership has to intentionally foster collaboration across departments (Sales, Marketing, CS) to hit GTM goals and drive revenue.
How to steal it: Replace your siloed meetings with a monthly GTM council: one room, one plan, one scoreboard.
21. Invest in mentors more than your company.
Speaker: Morris Reichman
Tactic: “Invest in mentors more than you invest in your company.”They help you skip years of avoidable mistakes.
How to steal it: Budget for at least one coach, advisor, or mentor in 2026 like you would any critical tool.
22. Create your “I got hit by a bus” plan.
Speaker: Sean Shanks
Tactic: Create a clear, documented “I Got Hit By a Bus Plan” — your company (and future self) will thank you when life happens.
How to steal it: Start with a simple doc: key logins, key people, current priorities, and what to do in the first 30 days without you.
23. Have an exit plan even if you’re not selling.
Speaker: Christina Olsen
Tactic: Having an exit plan is crucial for any business owner, not just those actively planning to sell.
How to steal it: Clarify your endgame: sell, hold, or step back. Align your 3-year plan to that reality.
24. Get money before you need money.
Speakers: Greg Javins / Morris Reichman
Tactic: Apply for a financial safety net (credit lines, funding) in advance — it’s “easy to get money when you don’t need it, but it’s hard to get money when you need it.”
How to steal it: In Q1, apply for at least one line of credit or funding option while your numbers look good.
Section 4: The Competitive Moat: Clients and Employees
Context: Retention and talent are cheaper — and more powerful — than acquisition.
25. Treat onboarding as a competitive moat.
Speaker: Rachel Lyubovitsky
Tactic: Customer onboarding is a critical phase and should be treated as a competitive moat, because client experience is “often overlooked in favor of sales.”
How to steal it: Map your onboarding as if it were a product. Name each step, owner, and success metric.
26. Protect your clients from poaching.
Speaker: Summer Poletti
Tactic: “Your existing clients are your most valuable assets.” Treat them like partners and use regular business reviews to reduce attrition.
How to steal it: Schedule QBRs with your top accounts now, not after they go dark.
27. Fix sales onboarding by centering the customer.
Speaker: Summer Poletti
Tactic: Poor sales onboarding often fails due to a lack of customer focus; reps need structured ramp-up goals that align with the actual sales cycle.
How to steal it: Rewrite your onboarding to start with customer problems, not just product features.
28. Your first 10 hires make or break you.
Speaker: Brian Samson
Tactic: “Your first 10 hires make or break you” — they shape more than just culture and can make or break a company. Focus on spotting resilient talent.
How to steal it: Raise the bar on early hires. Wrong but cheap is still expensive at the foundation layer.
How to Use This Swipe File
Don’t try to implement all 28 at once.
Pick:
1 tactic for AI / GTM
1 tactic for sales execution
1 tactic for operations / finance
1 tactic for clients or talent
…and actually ship those in Q1.
Earlier this month I dropped a quick Remix montage from the 2025 season (yes, lots of laughs and AI mentions) plus Podcast Bot’s four favorite clips on LinkedIn.
Consider this skimmable newsletter the companion swipe file: all 28 tactics in one place so you (and your team) can steal intelligently.
In the meantime:
Save this as your 2026 planning reference.
Forward it to your Head of Sales / RevOps / CS with: “Pick two and let’s do them.”
And if you’ve got your own myth you’re ready to kill on-mic next year… you know where to find me.
P.S. I feel a little bad that NotebookLM pulled so many quotes from me, but to be fair, I AM on the show a lot.
Rise of Us is a revenue-architecture practice led by Summer Poletti. We help $2MM - $30MM ARR fintech and SaaS companies build buyer-first GTM systems that scale. Through our Revenue RISE™ framework we align sales, partnerships, marketing, and success, coach the people who run them, and deliver early wins that compound into predictable growth. We train an AI-powered Smart Sales Playbook to keep the momentum running long after the engagement concludes.


Comments