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What I’ve Learned After Launching My Podcast (And How You Can Skip the Hard Parts)
When I first decided to launch The C-Suite Sidekick , I wasn’t sure if the world really needed another podcast. But after producing...
Summer Poletti
Nov 1, 20248 min read


How to Find a Good B2B Salesperson: Steal 6 Tips From Me
As we head into hiring season, it's crucial to focus on finding the right B2B salesperson who will not only meet but exceed your...
Summer Poletti
Oct 15, 20243 min read


How to Hit Your 2024 B2B Sales Goals and Set Yourself Up for 2025 Success: Expert Pipeline Strategies
As we approach the end of the year, it's crucial to focus on healthy sales pipeline management. The fourth quarter brings its own set of...
Summer Poletti
Oct 15, 20244 min read


5 AI-Powered Strategies to Close B2B Sales and Fill Your Pipeline for Q1 2025
As we head into the crucial fourth quarter, it's essential to leverage AI-powered strategies to close your deals and build a robust...
Summer Poletti
Oct 15, 20244 min read


You Can't Achieve Your B2B Sales Goals With ChatGPT
...Alone With AI tools like ChatGPT readily available, it’s easy to think you can handle content creation yourself. Why wouldn’t you?...
Summer Poletti
Oct 3, 20247 min read


Breaking Through B2B Sales Stagnation: Techniques to Revitalize Dormant Deals
As we approach the end of the fiscal year, it's crucial to ensure your sales pipeline is healthier than ever. This blog focuses on...
Summer Poletti
Sep 17, 20244 min read


7 Strategies for Marketing Conferences in 2024
As we gear up for conference season, it’s essential to hone in on our trade show strategies to make the most of every opportunity. Trade...
Summer Poletti
Sep 16, 20243 min read


December 31 Will Be Here Before You Know It, 4 B2B Sales Strategies to Help You Finish the Year Strong
As we slog through the dog days of summer, it’s crucial to focus on strategies to help you finish the year strong. In the B2B sales...
Summer Poletti
Aug 15, 20243 min read


B2B Summer Sales: Maybe You Need a Break Too
Feeling the Summertime B2B Sales Burnout? You're Not Alone As we dive into the heart of summer, it's not just your prospects who might...
Summer Poletti
Aug 5, 20243 min read


B2B Summer Sales: 8 Things You Can do to up Your Game When Business is Slow
Deep in the middle of the summer season, many of us find ourselves with a bit more free time on our hands. Whether it's because business...
Summer Poletti
Aug 1, 20243 min read


B2B Summer Sales: Lean in to LinkedIn, 6 Steps to Boost Your Business Growth
As we dive into utilizing social media for growth, specifically LinkedIn, it's crucial to focus on how our activities on these platforms...
Summer Poletti
Jul 19, 20244 min read


B2B Summer Sales: When Navigating Slow Periods, The Four People You Need to Call
As we round the corner into the holiday season, it's time to prepare for the inevitable downtime in B2B sales. You're not alone if you've...
Summer Poletti
Jul 19, 20243 min read


Dismantling Silos: How B2B Sales-Marketing Synergy Removes Growth Barriers
Navigating the complex and digital-heavy B2B sales landscape requires more than sheer luck; it demands alignment between your sales and...
Summer Poletti
Jul 19, 20243 min read


The Power of Fractional Sales Leadership: Boosting Your Team's Success
For a very interesting fact about this post, be sure to check out Fun Fact In today's competitive business landscape, having an effective...
Summer Poletti
Jun 27, 202410 min read


Overcoming Ethical Challenges in AI-Driven B2B Sales: 6 Strategies to Prevent Growth Barriers
Welcome back to our series on using AI in B2B sales. If you're new, catch up here . If you're familiar with my blog, you know the drill....
Summer Poletti
Jun 20, 20246 min read


B2B Summer Sales: 7 Effective Follow-up Strategies for Deprioritized Deals
Welcome back! If you're following this series, you're already aware that we're going over tips and tricks specifically tailored to the...
Summer Poletti
Jun 18, 20244 min read


Eliminating Summer B2B Sales Slumps: Strategies for Continuous Pipeline Momentum
As we head into the summer sale season, it's crucial to focus on healthy sales pipeline management. B2B sales can tend to slow or stall...
Summer Poletti
Jun 5, 20244 min read


Using AI in B2B Sales: Balancing AI Efficiency with Human Connection
You're getting an extra topic this week because I’ve been exploring this issue, and I feel it’s important to share. How can sellers and...
Summer Poletti
Jun 2, 20244 min read


Maximizing Your B2B Summer Sales: Strategies for Winning in a Sluggish Market
School is almost out at my house and I feel the vibe changing. We're making plans for day trips, road trips, and a vacation. We pack in a...
Summer Poletti
Jun 2, 20243 min read


Uncovering the Value: What Are the Benefits of Fractional Leadership?
Welcome back to our Fractional Leadership series, if you missed the last post on maximizing return on investment, check it out here . We...
Summer Poletti
May 23, 20243 min read
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